Samsung — Hello Tomorrow
How can you help Samsung engineers reimagine the needs of the future in more universal human terms? How can you remove the constraints of today’s reality to unlock the potential of tomorrow? How do you rethink the boring white papers sitting in your inbox? You build a stylish yet insightful magazine full of inspirational narratives starring relatable anthropomorphic avatars, all based on the insight from Millennials, Gen-Z, artists, consultants of one of the most impactful cities of the world New York City
Hyundai Motor Company joined forces with the United Nations Development Programme (UNDP) in an unprecedented partnership. The 'for Tomorrow' project emerged as a beacon of hope, celebrating and empowering individuals globally to share creative solutions for sustainability.
Comment aider les ingénieurs de Samsung à imaginer les besoins humains universels futurs ? Comment pouvons-nous effacer les contraintes de la réalité d’aujourd’hui afin de libérer le potentiel de demain ? Comment repenser les rapports monotones qui s’enlisent dans votre boîte à courriels ? Vous imaginez un magazine qui contient des histoires autant inspirantes qu’instructives. Tout cela dans un univers anthropomorphique et futuriste basé sur la vision d’artistes, de consultant génération X et Y vivant dans l’une des villes les plus influentes du monde: New York.
TEAM CREDITS
AGENCE: Sid Lee
CLIENT: Hyundai Motor Company
United Nations Development Programme
EXECUTIVE CREATIVE DIRECTOR : Vincent Ramsay-Lemelin CREATIVE DIRECTOR - CO-EXECUTIVE PRODUCTION : Jean-François Légaré
EVP, GLOBAL BRAND INNOVATION : San Rahi, Los Angeles
VICE-PRESIDENT, LEAD ACCOUNT DIRECTOR and EXECUTIVE PRODUCTION: Garcí Iñigo
PRODUCTION: Nation of Artists
SOUND: TA2 Sound + MusicA
PRODUCTION : Sara Teasdale
CO-EXECUTIVE PRODUCTION : Amanda Loughran, Cary Smith, Toronto
EDITING : Benoit Marcoux, Myriam St-Aubin
EDITING ASSISATANT : Elena Demai
ONLINE ARTIST : Mac Thomson
COPYWRITING : Michael Juretic
CREATIVE DIRECTION, MOTION : Olivier Valiquette
CREATIVE DIRECTION, DIGITAL : Chris Ayote
ART DIRECTION: Mathieu McSween
LEAD MOTION DESIGN : Christopher Hegenberg
MOTION DESIGN : Noah Dauphinais, David Leclerc, Amos Nzamba
LEAD, POST-PRODUCTION : Andréanne Denis, Benjamin Des Rosiers
COORDINATION, POST-PRODUCTION : Lisa Clarke
TRANSFERT : Ray Xue
RESEARCH and CONTENT CREATIVE : Yang Shi
VIDEO TRANSCRIPTION: Lea Sabbah
ART DIRECTION : Paul Martel
COPYRIGHTS : Gabriela Salon, Toronto
BRAND ART DIRECTION : Antoine Proulx
FINANCE : Joëlle Lavoie
ACCOUNT DIRECTORS : Alexandra Gusting, Anne Simard
ACCOUNT SUPPERVISORS : Aurélien Pons, Éric-Alexandre Simard, Caroline Germain
STRATEGY DIRECTOR : Nicolas Naulevade
MEDIA DIRECTOR : Amélie-Christine Richard
MEDIA STRATEGY : Tammy Frenette
CONTENT INTERN : Christopher Tardy VICE-PRESIDENT : Sungwon Jee
BRAND EXPERIENCE VICE-PRESIDENT : Jumi Kim
TEAM LEAD - BRAND PROMOTION TEAM LEAD : Mike Jin
MANAGEMENT - BRAND PROMOTION TEAM : Boyoung Joo, Serim Park PRODUCTION : Sue-Ellen Chitunya
EXECUTIVE PRODUCTION : Elliot V. Kotek DIRECTION, SOUND : Oliver Wickham
DIRECITON, VOICE : Steve Gadsden
EXECUTIVE SOUND PRODUCTION : Christine Leslie TEAM LEADER : Gina Lucarelli
COORDINATOR : Soledad Bauza
STRATEGIC COMMUNICATIONS & PARTNERSHIPS SPECIALIST : Erika Antoine
DIGITAL CONTENT AND SOCIAL MEDIA SPECIALIST : Angelica Ong
EDITOR & RESOURCE MOBILIZATION STORYTELLER : Amy Bennett RÉALISATION ET PRODUCTION DE CONTENU : An Tran
CONTENT AND RESEARCH PRODUCTION LEAD : Lysandre Leduc-Boudreau
EDITIING : Jason Myers
MUSIC : Anthony Tombling Jr
VISUAL CONSULTANT : Svetlana Cvetko
TRANSFERT and ONLINE : François Dompierre
TRANSCRIPTION VIETNAMESE : Hoang Yen
Selected Works
Samsung Global Digital ShoppingBrand Platform — Digital Shopping Experience
Molson — Quater to FiveStrategy — Brading — Digital
Hyundai - for TomorrowBrand Platform — Building a better tomorrow from the ground up
Designstripe - RebrandBrand Platform — Making communication smarter.
CN — CN100Strategy — Brading — Digital — Editorial