Molson — Quarter to Five
Quarter to Five, the brainchild of this endeavor, a masterfully crafted umbrella brand and platform designed to harmonize all MCBC products and promotional endeavors. Drawing inspiration from Molson Coors' rich legacy of brewing mastery and forward-looking innovation spanning over a century, Quarter to Five's digital sanctuary exudes a delightful retro charm. Every element, from the meticulously chosen fonts and hues to the meticulous shadowing of its logo and the witty tagline, has been curated to encapsulate the essence of anticipation and celebration. It's not merely a brand; it's a testament to the delightful moments we eagerly anticipate and revel in each passing day. Cheers to the timeless allure of Qto5!
Hyundai Motor Company joined forces with the United Nations Development Programme (UNDP) in an unprecedented partnership. The 'for Tomorrow' project emerged as a beacon of hope, celebrating and empowering individuals globally to share creative solutions for sustainability.
Quarter to Five est une marque parapluie et plateforme habilement conçue pour harmoniser tous les produits et efforts promotionnels de Molson. Puisant son inspiration dans le riche héritage de maîtrise brassicole et d'innovation tournée vers l'avenir de Molson Coors depuis plus d'un siècle, le sanctuaire numérique du fameux cinq heure moins quart dégage un charme rétro exquis. Chaque élément, des polices de caractères et nuances soigneusement choisies à l'ombrage méticuleux de son logo en passant par le slogan spirituel, a été minutieusement sélectionné pour encapsuler l'essence de l'anticipation et de la célébration. Ce n'est pas simplement une marque ; c'est un témoignage des moments délicieux que nous attendons avec impatience et célébrons chaque jour qui passe. À la séduction intemporelle à cinq heure moins quart.
TEAM CREDITS
AGENCE: Sid Lee
CLIENT: Molson Coors Beverage Company
EXECUTIVE CREATIVE DIRECTOR : Vincent Ramsay-Lemelin ACD - DESIGN: Philippe Cossette ACD - DIGITAL René Charles Arseneau COPYWRITER: Julia St-Jean Maron
MOTION DESIGN: David Leclerc, Paul Gaspari and Isabelle Vouligny VIDEO: Thomas Fortier CHARACTERS DESIGN: Marie Chénier UX DESIGN: Frederique Marquez STRATEGY DIRECTION: Elliot Attila GLOBAL VP, BUSINESS AND EXPERIENCE DESIGN: Kirstin Hammerberg STRATEGIST: Phillip Blackman ACCOUNT DIRECTOR: Shannon Griscti, Kiara Wilson and Omar Othmani ACCOUNT SUPERVISOR: Jake White PRODUCER: Ryan Reynolds CONTENT MANGER: Taylor Stone
Selected Works
Samsung Global Digital ShoppingBrand Platform — Digital Shopping Experience
Hyundai - for TomorrowBrand Platform — Building a better tomorrow from the ground up
Designstripe - RebrandBrand Platform — Making communication smarter.
SAMSUNG — Hello TomorrowStrategy — Seeing the future
CN — CN100Strategy — Brading — Digital — Editorial