CN — CN100
In 2019, Canadian National Railway (CN) embarked on a monumental journey to celebrate its 100 years of shaping North America's history, economy, and culture. The CN100 project was not merely a celebration; it was a moving universe, a vibrant testament to CN's legacy and its commitment to being a good neighbor. Through immersive experiences, interactive exhibits, and creative storytelling, CN100 connected communities, generations, and hearts across the continent.
Hyundai Motor Company joined forces with the United Nations Development Programme (UNDP) in an unprecedented partnership. The 'for Tomorrow' project emerged as a beacon of hope, celebrating and empowering individuals globally to share creative solutions for sustainability.
En 2019, Le Canadien National (CN) a entrepris un voyage monumental pour célébrer ses 100 ans d'influence sur l'histoire, l'économie et la culture de l'Amérique du Nord. Le projet CN100 n'était pas simplement une célébration ; c'était un univers en mouvement, un témoignage vibrant de l'héritage du CN et de son engagement à être un bon voisin. À travers des expériences immersives, des expositions interactives et une narration créative, CN100 a relié les communautés, les générations et les cœurs à travers le continent.
TEAM CREDITS
AGENCE: Sid Lee
CLIENT: Canadien National CN EXECUTIVE CREATIVE DIRECTOR : Vincent Ramsay-Lemelin - DIGITAL & EXPERIENCE CREATIVE DIRECTOR : Chris Ayotte - BRANDING CREATIVE DIRECTOR : Marie-Elaine Benoit - COTENT CREATIVE DIRECTOR: Jean-Francois-Légaré DESIGN: Philippe Cossette ACD - DIGITAL Frédérick Lord Art Director and Graphic Designer — Audrey-Claude Roy Editorial Copywriter — Sarah Musgrave Researcher — Amie Watson Group Account Director — Geneviève Boulanger Account Director — Vanessa Audigand Account Executives — Charlotte Corazza, Jennifer Jackson-Beaudoin Executive Producer — Marie-Christine Côté Production Coordinator — Miquela Houle Prepress — M&H Studio Account Executive — Sophie St-Germain Graphic Artist — Marc Labrosse Digital Artist — Luc Provencher Proofreaders — Aviva Guidis, Ghislaine LeFranc, Marjorie Perreault, Gabrielle Rivard Print Producer — Maxime England
Selected Works
Samsung Global Digital ShoppingBrand Platform — Digital Shopping Experience
Molson — Quater to FiveStrategy — Brading — Digital
Hyundai - for TomorrowBrand Platform — Building a better tomorrow from the ground up
Designstripe - RebrandBrand Platform — Making communication smarter.
SAMSUNG — Hello TomorrowStrategy — Seeing the future