Hyundai — Empowering Sustainable Innovations Outcomes

La société Hyundai Motor s'est associée au Programme des Nations Unies pour le développement (UNDP) dans un partenariat sans précédent. Le projet 'for Tomorrow' est apparu comme un phare d'espoir, célébrant les individus du monde entier pour partager des solutions créatives en faveur de la durabilité.

From October 2020 to April 2021, the initiative showcased grassroots innovations, with active participation from influential personalities like Jessica Alba, BTS members, and Daisy Ridley, amplifying its reach and impact.

Awards

SxSW 2023 Innovation Awards Media 

New York International Film Awards \

Fast Company’s 2021 World Changing Ideas Awards Advertising \

Fast Company’s 2021 World Changing Ideas Awards CSR

The BTS members giving their support to the forTomorrow initiative in a series of social stories

Celebrity Advocacy for Social Impact 



The project leveraged the influence of celebrities like Daisy Ridley and BTS, not merely for star power, but to drive meaningful change. Their involvement elevated the initiative's visibility, making sustainability a mainstream conversation and encouraging millions to participate in the discourse surrounding sustainable living.

for Tomorrow presents: 

Taking Steps

In the compelling voice of Jessica Alba, our film delves deep into the inspiring narratives of three visionaries.





Watch on Youtube

The for Tomorrow documentary have been awarded multiple prestigious prizes around the globe. You can watch the documentary on Amazon Prime and Youtube

Holistic Storytelling 



The For Tomorrow Documentary stood out as a testament to the power of storytelling.
By capturing the journeys of real change-makers, the documentary personalized the global sustainability narrative. It went beyond statistics and showcased the human face of innovation, inspiring audiences worldwide to consider alternative solutions for our collective challenges.




Watch the documentary

Grassroots Empowerment



For Tomorrow transcended the traditional boundaries of corporate social responsibility. By actively engaging with local innovators and endorsing their solutions, Hyundai empowered grassroots initiatives. This approach not only fostered creativity at the community level but also showcased the potential of bottom-up solutions in addressing global challenges.

forTomorrow digital platform is a hub for grassroot innovators to exchange and share their ideas to the world.

For Tomorrow with Hyundai was not just a project - it was a movement that reshaped how we view sustainability.

TEAM CREDITS
AGENCE: Sid Lee 
CLIENT: Hyundai Motor Company
 United Nations Development Programme

 EXECUTIVE CREATIVE DIRECTOR : Vincent Ramsay-Lemelin CREATIVE DIRECTOR - CO-EXECUTIVE PRODUCTION : Jean-François Légaré 
EVP, GLOBAL BRAND INNOVATION : San Rahi, Los Angeles
 VICE-PRESIDENT, LEAD ACCOUNT DIRECTOR and EXECUTIVE PRODUCTION: Garcí Iñigo 

PRODUCTION: Nation of Artists
SOUND: TA2 Sound + MusicA
PRODUCTION : Sara Teasdale
 CO-EXECUTIVE PRODUCTION : Amanda Loughran, Cary Smith, Toronto 
EDITING : Benoit Marcoux, Myriam St-Aubin
 EDITING ASSISATANT : Elena Demai
 ONLINE ARTIST : Mac Thomson 
COPYWRITING : Michael Juretic 
CREATIVE DIRECTION, MOTION : Olivier Valiquette
 CREATIVE DIRECTION, DIGITAL : Chris Ayote
 ART DIRECTION: Mathieu McSween
 LEAD MOTION DESIGN : Christopher Hegenberg
 MOTION DESIGN : Noah Dauphinais, David Leclerc, Amos Nzamba
LEAD, POST-PRODUCTION : Andréanne Denis, Benjamin Des Rosiers 
COORDINATION, POST-PRODUCTION : Lisa Clarke 
TRANSFERT : Ray Xue
 RESEARCH and CONTENT CREATIVE : Yang Shi
 VIDEO TRANSCRIPTION: Lea Sabbah
 ART DIRECTION : Paul Martel
 COPYRIGHTS : Gabriela Salon, Toronto 
BRAND ART DIRECTION : Antoine Proulx
FINANCE : Joëlle Lavoie
 ACCOUNT DIRECTORS : Alexandra Gusting, Anne Simard 
ACCOUNT SUPPERVISORS : Aurélien Pons, Éric-Alexandre Simard, Caroline Germain
 STRATEGY DIRECTOR : Nicolas Naulevade 
MEDIA DIRECTOR : Amélie-Christine Richard 
MEDIA STRATEGY : Tammy Frenette
CONTENT INTERN : Christopher Tardy VICE-PRESIDENT : Sungwon Jee
BRAND EXPERIENCE VICE-PRESIDENT : Jumi Kim
TEAM LEAD - BRAND PROMOTION TEAM LEAD : Mike Jin
MANAGEMENT - BRAND PROMOTION TEAM : Boyoung Joo, Serim Park PRODUCTION : Sue-Ellen Chitunya
EXECUTIVE PRODUCTION : Elliot V. Kotek DIRECTION, SOUND : Oliver Wickham
DIRECITON, VOICE : Steve Gadsden
EXECUTIVE SOUND PRODUCTION : Christine Leslie TEAM LEADER : Gina Lucarelli
COORDINATOR : Soledad Bauza
STRATEGIC COMMUNICATIONS & PARTNERSHIPS SPECIALIST : Erika Antoine
DIGITAL CONTENT AND SOCIAL MEDIA SPECIALIST : Angelica Ong
EDITOR & RESOURCE MOBILIZATION STORYTELLER : Amy Bennett RÉALISATION ET PRODUCTION DE CONTENU : An Tran
CONTENT AND RESEARCH PRODUCTION LEAD : Lysandre Leduc-Boudreau
EDITIING : Jason Myers
MUSIC : Anthony Tombling Jr
VISUAL CONSULTANT : Svetlana Cvetko
TRANSFERT and ONLINE : François Dompierre
TRANSCRIPTION VIETNAMESE : Hoang Yen