Vincent Ramsay-Lemelin

Unicorns are that rarest of breeds, whether leaping over rainbows or breaking through a $1B market valuation. And as the landscape of modern creative agencies has become hyper-complex and interwoven, “Digital Unicorns" have become their biggest assets.

Vincent Ramsay-Lemelin embodies the latter variety: an uncommon digital talent that can transcend silos, lead through initiative, and establish a culture of creativity and entrepreneurship that moves business forward. 

Vincent is both a master of his craft and a perpetual learner dedicated to growing his skillset. One look at his passion pursuits—Golf and Heavy Metal—and you fully appreciate his diverse worldview. Coder turned Designer, innovation is woven into his DNA, he is singularly unfazed by projects that look distinctly different at delivery than at onset. 

Fragment is one such project, in which Vincent re-framed the finality of Death, transforming funeral rites for loving survivors, and creating a new pathways that better reflect our contemporary experience of living. Fragment uses the language of design to redefine the traditions associated with loss. Through its connected urn and mobile app, Fragmentoffers a three-dimensional commemorative experience that honours the life of the deceased, gathers their friends and family together and guides loved ones through the bereavement process. Fragment is a testament to Vincent’s approach that experience design should have a positive impact on people’s lives.

Vincent infuses his infectious creativity with keen scrutiny of human experience: a unique insight that fuels the digital-first culture of the agency, while distilling complexity to make it accessible to clients, partners, and team-members. He was instrumental in the development of Design LabTime, a Sid Lee initiative that propels the creative process while challenging established notions of service and product development. An articulate thought-leader, he regularly speaks at events such as FITC, and IC Summit, while championing technical collaborations with Adobe and Sitecore.

Working out of Sid Lee’s Montreal and Los Angeles offices, Vincent has been instrumental in growing global client relationships including Samsung, CN, Hyundai, and The North Face. This combined momentum has in turn doubled Sid Lee’s digital team, further strengthening its development, content creation, and experience design capacities.

By San Rahi EVP Growth & Innovation, Global Brands at Sid Lee

Vincent Ramsay-Lemelin

Photo : Émil Bélair

Most Recent Awards

SxSW 2023 Innovation Awards Media - Hyundai for Tomorrow

New York International Film Awards - Hyundai for Tomorrow

Fast Company’s 2021 World Changing Ideas Awards Advertising - Hyundai for Tomorrow

Fast Company’s 2021 World Changing Ideas Awards CSR - Hyundai for Tomorrow

ADC Bronze Cube - CN100

One Show Silver & Merits - CN100

Grafika Grand Prix - Fragment

Grafika Grand Prix 2019 - Fragment

Markering Award Bronze  - Fragment

Webby Award Law Website - Fasken

One Show Mention - Fragment

MAA GLOBES Order of Excellence in Digital Marketing – Sun Auction Transat

Upcoming Workshop

Past Speaking Engagments

FITC Toronto — May 2019 

Journée Marketing de Contenu Infopresse — May 2014

Flash in the Can Montreal — June 2004

Design Remote Week with Adobe — April 2020

Web à Québec - April  2015

Creative Morning Montreal — May 2013

Past Jury

Idéa 2020

FWA May 2018 - Present

AppliedArt Interactive 2015

Grafika 2015

AToMiC 2019

New York Festivals 2016 International Grand Jury

Numix 2015

Young Glory April 2014

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