Unicorns are that rarest of breeds, whether leaping over rainbows or breaking through a $1B market valuation. And as the landscape of modern creative agencies has become hyper-complex and interwoven, “Digital Unicorns" have become their biggest assets.
Vincent Ramsay-Lemelin embodies the latter variety: an uncommon digital talent that can transcend silos, lead through initiative, and establish a culture of creativity and entrepreneurship that moves business forward.
Vincent is both a master of his craft and a perpetual learner dedicated to growing his skillset. One look at his passion pursuits—Golf and Heavy Metal—and you fully appreciate his diverse worldview. Coder turned Designer, innovation is woven into his DNA, he is singularly unfazed by projects that look distinctly different at delivery than at onset.
Fragment is one such project, in which Vincent re-framed the finality of Death, transforming funeral rites for loving survivors, and creating a new pathways that better reflect our contemporary experience of living. Fragment uses the language of design to redefine the traditions associated with loss. Through its connected urn and mobile app, Fragmentoffers a three-dimensional commemorative experience that honours the life of the deceased, gathers their friends and family together and guides loved ones through the bereavement process. Fragment is a testament to Vincent’s approach that experience design should have a positive impact on people’s lives.
Vincent infuses his infectious creativity with keen scrutiny of human experience: a unique insight that fuels the digital-first culture of the agency, while distilling complexity to make it accessible to clients, partners, and team-members. He was instrumental in the development of Design LabTime, a Sid Lee initiative that propels the creative process while challenging established notions of service and product development. An articulate thought-leader, he regularly speaks at events such as FITC, and IC Summit, while championing technical collaborations with Adobe and Sitecore.
Working out of Sid Lee’s Montreal and Los Angeles offices, Vincent has been instrumental in growing global client relationships including Samsung, CN, Hyundai, and The North Face. This combined momentum has in turn doubled Sid Lee’s digital team, further strengthening its development, content creation, and experience design capacities.
By San Rahi EVP Growth & Innovation, Global Brands at Sid Lee
Photo : Émil Bélair
Most Recent Awards
Fast Company’s 2021 World Changing Ideas Awards Advertising - Hyundai for Tomorrow
Fast Company’s 2021 World Changing Ideas Awards CSR - Hyundai for Tomorrow
ADC Bronze Cube - CN100
One Show Silver & Merits - CN100
Grafika Grand Prix - Fragment
Grafika Grand Prix 2019 - Fragment
Markering Award Bronze - Fragment
Webby Award Law Website - Fasken
One Show Mention - Fragment
MAA GLOBES Order of Excellence in Digital Marketing – Sun Auction Transat
Past Speaking Engagments
Design Remote Week with Adobe — April 2020
Web à Québec - April 2015
Creative Morning Montreal — May 2013
FITC Toronto — May 2019
Journée Marketing de Contenu Infopresse — May 2014
Flash in the Can Montreal — June 2004
FWA May 2018 - Present
AppliedArt Interactive 2015
New York Festivals 2016 International Grand Jury
Young Glory April 2014